That's right, the HTC One (previously reported as the HTC M7) how now been released and has already gone down a storm, picking up an Editor's Choice Gold Award from Anandtech and winning the GSMA Award for Best New Mobile Device, not to mention a whole strong of other honorary mentions. Have a look for yourself and check out what all the fuss is about!
You can now pick up you HTC One for £37 with an upfront cost of just £49.99, giving you unlimited minutes, texts and a full 1GB of data to play with. Of course, if you're a heavy data user, you might rather consider O2's £42pm deal (upfront cost only £29.99) which doubles the data to a massive 2GB.
O2 are stocking the stunning silver model, which we caught sneak-peek glimpses of last Christmas when CEO Peter Chou showed off the HTC One at the company's 2012 End of Year Party and a video was subsequently posted on YouTube.
Speaking of looks, the One has proved a thinner, taller device. The One X's curves have been replaced by a straight, streamlined design. We're also impressed with the brushed aluminium casing, instead of the rubberised plastic HTC have traditionally gone for.
The HTC One is available across all O2s tariffs, so whether you're a light user or you plough through your minutes and megabytes, there'll be an option to suit you. Free from £42pm on O2's On and On plan, you can also pick up this stunning handset for just £29.99 at £37pm for 600 minutes, unlimited texts and 750MB data.
Announced at their press conference on the 19th February, we initially had our hopes set on a 8th March release date, but the high demand meant that HTC were obliged to conduct a 'roll-out' release across the UK.
MWC 2013 - the annual industry event which sees a host of new devices being launched - kicked off back in February. And having globally achieved only a 1.8% share of all mobile sales in 2012, it was pivotal that HTC launched its new flagship ahead of the competition.